Empowering Primary Healthcare
Brand, marketing and NHS partner website for MEO
Brand | Website | Print | Event
MEO provides remote ECG diagnostics and healthcare plans delivered by NHS consultants to primary care providers, including GP surgeries and HM Prison Service. Backed by the NHS, the business needed to refresh its brand, raise awareness of remote diagnostics and develop a secure patient-record platform hosted on the NHS N3 network.
We created a new brand identity aligned to the NHS master brand, supported by a bespoke toolkit to clearly communicate clinical and commercial benefits to time-poor healthcare decision-makers.
This extended to a brand and service website, a secure reporting platform hosted on the NHS N3 network, and a proprietary reporting tool developed with consultants to support fast, accurate diagnosis.