A SLOW Health Awareness Campaign for Faster diagnosis
Strategy | Campaign | Animation
Heart valve disease affects over 1.5 million people aged 65+ in the UK, yet its symptoms are often mistaken for normal ageing. We partnered with Heart Valve Voice to create the S.L.O.W campaign, reframing everyday signs as potential indicators of something more serious.
The campaign achieved over 1 million YouTube views, going on to win Best Public Awareness Campaign at the Global Cardiovascular Awards. S.L.O.W has now been successfully localised and launched in Australia, with additional regions set to follow.