Playing for the Shirt
Repositioning, rebrand and website for Kudos Sportswear
Brand | Photography | Website
The team sportswear market is highly competitive and price-sensitive. Kudos needed a rebrand and website to better connect with players and drive conversion.
From commodity to camaraderie
We repositioned the brand from catalogue supplier to credible sports brand, creating a grassroots identity that is accessible, aspirational and rooted in the spirit of amateur sport.
Website: team tactics
A new website combined brand passion with practical, bespoke functionality, guiding amateur team managers and designers through the kit building and buying process.
With over 30 sports, 40 materials and 320+ design permutations, the Kudos kit builder—supported by online design tips—helps users tailor kits to their needs and get as hands-on as they choose. The result is a significant uplift in conversions.
