A New Horizon for Business Travel
Shaping the next phase of Clarity’s growth through rebrand and merger
Research | Stakeholder consultation | Strategy & positioning | Brand architecture & identity | Internal communications | Website | Film | Asset creation & rollout | Launch & activation
Following our award-winning rebrand of Co-operative Travel Management to Clarity, the business scaled rapidly, growing from £20M to £200M turnover in just two years and establishing itself as one of the UK’s leading travel management companies.
When Clarity acquired Portman Travel, one of the sector’s longest-standing and most respected operators, we were brought in to shape the next chapter, combining sector insight, stakeholder engagement and brand delivery to create a seamless integration and a stronger, unified presence.
A unifying internal comms identity, ‘Further Together’, culminated in a live rebrand launch for over 800 delegates.
“Merging two successful brands is a challenge. We saw it as an opportunity. Row-A worked with us from the outset to define our place as a top ten Travel Management Company. The result is a reinvigorated brand that retains the strengths of both businesses, galvanises colleagues and creates a new proposition to disrupt the market. The hard work is already paying off, with Clarity now one of the fastest growing TMCs in the world.”
Pat McDonagh, CEO, Clarity