Making Connections
Partner content marketing for SAP Concur
Research | Strategy | Campaign creation | Campaign toolkit | Partner activation guide
Post-pandemic, reduced trade show attendance disrupted a key route to market for SAP Concur and its reseller network. At the same time, businesses were restructuring operations around new ways of working.
SAP Concur partnered with Row-A to reposition its offer, developing a campaign and digital toolkit to help partners re-engage prospects without relying on in-person channels.
A high-impact inbound campaign repositioned cloud-based expense and payment management as essential to modern, distributed working. At its core, a scalable co-branded toolkit enabled fast, consistent partner activation.
Outcome
A unified campaign that kept partners relevant, enabled better conversations and generated new business.