Transporting UK Business Travel
Renaming and repositioning the UK’s business travel governing body
Research and stakeholder consultation | Brand strategy, naming, positioning & messaging | Identity & design | Website & digital platforms | Film | Launch & events
Formerly the GTMC, the organisation now known as the BTA represents the UK’s multi-billion-pound business travel sector. Over a six-month consultation, we led a full rebrand and repositioning, aligning it with its modern role at the centre of the industry and its wider influence across policy, the economy and traveller wellbeing.
The authority on business travel. Working with government and industry, delivering practical solutions to challenges and market changes. Supporting best practice, sustainability and the wellbeing of travellers.
The new name and brand were unveiled at the group’s overseas conference in the Netherlands to members, industry leaders and media, with the website and full internal and external presence going live simultaneously.
