Connecting with the Heart of the Community
Experiential and social for Everton FC and Heart Valve Voice
Strategy | Messaging | Experiential | Event | Social | Film
To engage communities across generations and encourage stethoscope checks, we partnered with Everton in the Community. Promoted across social media ahead of match day, fans were invited to record their heartbeats for a unique club soundtrack, played at half-time — turning participation into awareness and reinforcing the message: ‘the more we listen, the more lives we save’.
3,000+ social views across pre-, live and post-event activity, 4,000 fact sheets distributed, and 83 fan heartbeats recorded, generating over 300 new pledges of support. The campaign also secured engagement with local MP Steve Rotherham and opened up opportunities with Premier League football, Premiership rugby and county cricket clubs to roll out similar activations.
Heart Valve Voice is a patient-led charity raising awareness of heart valve disease in the UK, particularly among those over 65. We worked with the board and trustees to define a clear proposition focused on promoting stethoscope checks and influencing healthcare policy, creating the foundation for a campaign to drive awareness and action.