Activating Patient Outreach
Building a patient-led, industry-supported community
Strategy & positioning | Brand & identity | Content & design | Film & animation | Website
Active Patients is a patient-powered outreach and education community designed to encourage people to take a more active role in their treatment and recovery.
Working from inception, we defined the name, brand and proposition, creating a digital hub featuring articles, educational resources, guides, animation and film, supported by an ecosystem across social and physical channels to engage patients throughout their journey.