Underwriting Insight
Sales enablement toolkits and campaigns for ZEGO Insurance
Research & insight | Personas & sector guides | Content & campaign | Social & CRM
Zego needed to clearly articulate the value of its telematics-based insurance to businesses. We conducted a series of in-depth interviews with fleet managers to build detailed buyer personas and sector insight guides, enabling sales teams to position Zego’s offer with precision, relevance, and impact.
A flagship content and sales activation campaign, built around an eBook and supporting assets, articulated the compound business benefits of Zego’s telematics-led offer, lowering premiums while rewarding better driving.
