Retail, Revived and Reimagined
Bringing Situ Live’s brand and unique shopper experience to life
Strategy | Positioning | Identity | Brand | Design | Website
Situ-Live set about to reimagine retail, combining the unique qualities of interacting with products in-store, with making informed purchasing choices online. With leading brands on board and a flagship location at Westfield, London secured, Situ-Live worked with Row-A to bring their brand, and unique proposition, to life
In line with SituLive’s experiential focus, product display areas were reimagined and repositioned as lifestyle showrooms; with branded, named areas centred around real-world benefits.
A simple, three-step call-to-action communicated the unique shopper mechanic.
In tandem with in-store brand delivery, we worked with Situ-Live’s development teams to create an online user experience, with content and creative direction, to deliver a seamless lifestyle/retail online environment.
SituLive went on to win three prestigious industry awards, including Retail Week’s Best New Store.
With the in-store focus on experiential, rather than transactional, we reframed the traditional retail ‘path to purchase’ customer touch-points with ‘prompts to play’ - encouraging visitors to engage with any product.
